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    We support brands to uncover opportunities through human insights and market intelligence

    We go deep to turn insights to stories

    Empowering you to make effective business decisions

    WHO WE ARE

    We provide full-service of market research and brand consulting for Asia and America regions

    A trusted business partner

    Founded by a professional researcher with 25 years of market research and branding consulting

    Proven Expertise

    We provide innovative solutions that empower businesses to make precise decisions

    Conscientiousness

    We put ourselves in clients’ shoes so that we can work out the best solutions for them

    Turning insights to stories

    Being keen to explore, focusing on precision, we help clients uncover opportunities that drive growth

    Collaborating for success

    We combine clients' visions with our expertise to tailor solutions that drives meaningful results

    Tech-savviness

    We constantly adapt new technologies for quality assurance and timely results

    What We Do

    We work on different approaches to provide clients holistic solutions

    BRANDIN0G & POSITIONING

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    BRANDING & POSITIONING

    Make your brand standing-out and comprehensive understanding of customers enable businesses tailoring marketing strategies to appropriate audiences.

    • Brand essence
    • Brand archetypes
    • Customer profiling
    • Usage and Attitude

    CUSTOMER EXPERIENCE

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    CUSTOMER EXPERIENCE

    Grow your brand & increase loyalty by consistently exceeding customer expectations

    • Customer journey/ path-to-purchase
    • Customer satisfaction
    • Shop-along

    INNOVATION

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    INNOVATION

    Keep your brands always attractive to customers by continuously improving them to meet customers' evolving needs

    • Life style & needs exploration
    • Concept testing
    • Product testing
    • Packaging evaluation
    • Product optimization

    PERFORMANCE EVALUATION

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    PERFORMANCE EVALUATION

    360-degrees views of effectiveness and impact of brand marketing & service efforts

    • Campaign evaluation
    • New product launch measurement
    • Retail service audit

    BRAND CONSULTING

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    BRAND CONSULTING

    Ensure your brand aligns with your mission and vision while staying deeply connected to your customers.

    Brand building – brand story, roadmap, communication strategy

    Brand design – brand identity, brand communication, retail communication, advertising campaign, packaging design

    FULL SERVICES OF MARKET RESEARCH

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    QUALITATIVE

    • Focus group discussion
    • In-depth interview
    • Ethnographies, Shop-along
    • Mystery shopping
    • Online bulletin, Online communities

    QUANTITATIVE

    • Door-to-door
    • Face-to-face
    • Street intercept
    • Central location test
    • Telephone survey, online survey
    • Product placement

    AND OTHER FIELDWORK SERVICES

    SAMPLES OF OUR WORK

    CUSTOMER PROFILING

    South America market - Profiling customers of Telcom category

    proactive gen.z

    proactive gen.z

    Sophisticated metropolitan

    Sophisticated metropolitan

    urban pragmatist

    urban pragmatist

    rural go-getter

    rural go-getter

    OMNICHANNEL PURCHASE JOURNEY OF GEN.Z

    Brand decision is strongly influenced by KOLs via digital channels

    purchase triggers

    purchase triggers

    KOLs review new trends & products on social media
    trip preparation

    trip preparation

    Learning about brands from digital channels & e-commerce
    in-store check

    in-store check

    Examining products via product demonstration & test
    purchase channel

    purchase channel

    E-commerce is preferred due to regular promotions

    STORE SEGMENTATION - OUT-OF-HOME DRINKING

    Exploring needs of different drinking occasions and drivers of store choices

    Business<br>meetings

    Business
    meetings

    Professional & classy setup, with delicate services
    work or<br>study

    work or
    study

    Quiet & fresh for concentration & stimulating thinking
    chill-out<br>(friend gather)

    chill-out
    (friend gather)

    Casual setup allows freedom to chat, play, laugh, joy
    check-in<br>moment

    check-in
    moment

    Something abnormal from daily routine - with creative decors

    COMMUNICATION TEST

    North America market – Identifying winning messages for a media campaign within Vietnamese community (online FGD)

    Laos – Young generation in transition of digitalization

    Personal care, Insurance, Healthcare, , FnB, … 

    SAMPLES OF OUR WORK

    CUSTOMER PROFILING

    South America market - Profiling customers of Telcom category

    proactive<br>gen.z

    proactive
    gen.z

    Sophisticated<br>metropolitan

    Sophisticated
    metropolitan

    urban<br>pragmatist

    urban
    pragmatist

    rural<br>go-getter

    rural
    go-getter

    OMNICHANNEL PURCHASE JOURNEY OF GEN.Z

    Brand decision strongly influenced by KOLs via digital channels

    purchase<br>triggers

    purchase
    triggers

    KOLs review new trends & products on social media
    trip<br>preparation

    trip
    preparation

    Learning about brands from digital channels & e-commerce
    in-store<br>check

    in-store
    check

    Examining products via product demo. & testing
    purchase<br>channel

    purchase
    channel

    Prioritizing e-commerce due to regular promotions

    STORE SEGMENTATION

    Exploring needs of different drinking occasions and drivers of store choices

    Business<br>meetings

    Business
    meetings

    Professional & classy setup, delicate to services
    work or<br>study

    work or
    study

    Private & fresh for concentration & stimulating thinking
    chill-out<br>(friend gather)

    chill-out
    (friend gather)

    Casual setup allows freedom to chat, play, laugh, joy
    check-in<br>moment

    check-in
    moment

    Something abnormal from daily routine - with creative decors

    COMMUNICATION TEST

    North America market – Identifying winning messages for a media campaign within Vietnamese community (online FGD)

    Laos – Young generation in transition of digitalization 

    Personal care, Insurance, Health care, FnB, … 

    WE HAVE EXPERIENCES WORKING ON VARIOUS INDUSTRIES

    Telecommunications,
    Technologies

    Healthcare, Medical,
    Pharmaceutical

    E-commerce,
    Social Media

    Finance, Banking,
    Insurance

    F&B, FMCG,
    Retail

    Beauty care,
    Personal care

    Travel, Hospitality
    & Entertainment

    Agriculture,
    Aquaculture

    Clients

    About Us

    Founded by industry experts, mercury-n has built reputation for excellence in delivering high-quality surveys across various sectors, within SEA, North America and South America countries.

    25

    years of
    experience
    _

    34

    cities covered throughout Viet Nam
    _

    100%


    quality check
    -

    1000+

    focus groups, IDIs, ethnographies, interviews

    Nguyet Pham
    - Managing Director, Founder -

    Nguyet has over 20 years in market research and strategic marketing. She has in-depth expertise in harnessing the power of human-centered-design that strongly influence marketing and business decisions.

    • Nguyet spent 10 years with Kantar international market research firm before 10+ years working on the clients as Head of Consumer Insight at Philip Morris International, Home Credit Finance, beGroup Ride Hailing, United International Pharma, where she built and led the insight practice to feed for brand innovation and communication.
    • Nguyet’s expertise broadens from FMCG to automobile, home appliances, technology-base services, financial services, banking, and retailing industries.
    • Nguyet’s major was English language. During professional tenure she was instrumented to strengthen her capability of building brand and marketing strategies: brand strategy, brand equity, brand framework, brand foundation, product developmentFully competent in both qualitative and quantitative research techniques, Nguyet has led her teams on a wide range of studies including Market Exploratory, Market Segmentation, Customer Profiling, Brand Image & Value, Customer Satisfaction/ NPS, New Concept Testing, Product Testing, just to name a few.
    • When not meeting clients or chasing for deadlines, Nguyet dedicates her free time to taking care of her family and nurtures her interests of yoga and meditation.

    Comprehensive Survey Solutions for Informed Decision-Making and Strategic Growth

    Contact Info

    • +84 325 389 284
    • support@mercury-n.com
    • B92 Nam Long Residential Area, Phu Thuan Ward, District 7, Ho Chi Minh City

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